6 Google Ads tips to improve your search campaigns

There is no magic formula to get your marketing efforts to the results you desire. However, there are plenty of great practices and tips to try, and sometimes you don’t even know where to start. Discover the six Google tips ads most needed to perfect your account performance.

Improve your Google account structure ads for better performance

Be sure to ask yourself the following questions before you start building your account structure:

Are you promoting a brand, a product, a service or even a hybrid?

Product and service campaigns are notably underperforming when compared to hybrid and brand campaigns. If you want more control over spend and results, it’s a good idea to separate these campaigns.

What is the structure of the site website ?

The study of the structure of your site allows you to organize the tree structure of your Google account ads. You can spawn structures according how your products and services are ranked on your site website.

How much can you spend on your daily budget?

It is better to reduce the number of campaigns if your budget is tight in order to allocate a higher budget to each campaign. Before dividing your ad groups into separate campaigns, consider your daily budget and your keyword bids. This will give you an overview of the traffic you can expect.

How many countries should you target?

Match different campaigns to different languages ​​to match the selected language with the ad text and the language applied on the destination site. However, countries can also be grouped in the same campaign if they target the same language.

What is the purpose of the campaign (purchases, leads, visits, video views, etc.) ?

Accumulate each campaign on a goal. Thus, it is feasible to focus on a set of conversion operations.

How long does the conversion tunnel take?

How many days and months does it take your visitors to convert? You can access this data in your CRM, Google Analyticsrun advertising campaigns, etc. It is strongly advised to set up ad sets in fewer campaigns if the funnel is too long,

Add audiences in watch mode to use bid adjustments later

Sometimes, we forget that the hearings are there to help us. Now is the time to try it if you go to the Audiences tab of your Google campaign ads and find that it is empty.

Have you ever wondered how to increase your bids and drive more conversions with a CPX inferior ? Using bid adjustments for your audience is a Google tip ads which needs to be tested.

Internet users are divided into different audiences according to their behaviors and interests. Applying these tricks allows you to divide your data into smaller groups. Additionally, it helps you see if performance varies based on a visitor’s audience.

Use customer Match

Correspondence customer Where customer Match is an effective mechanism for advertisers looking to increase CR and lead traffic.

source: MarinSoftware
  1. Use it to move leads down the funnel.
  2. Use it to push your customers to make more purchases.
  3. You no longer need to install the beacon of remarketing.
  4. Schedule personalized ads.

Opt for responsive search ads (RSA) instead of text ads developed (ETA)

It’s essential to consider the ad formats you’ll use when planning or rearranging your campaign structure. Google has just announced that theETA will be retired on June 30, 2022. After this date, you will only be able to suspend and start ETA existing ones, but not modify them.

Delete them key words duplicate of your Google account ads

Have you ever browsed your google account ads and found that the same words keys with the same match type are used in different ad groups or campaigns?

Here are some tips:

  • You may have used Google Suggestions for new words keys without considering your key words.
  • Performing fast batch jobs results in duplicates.
  • Keywords have been involved in different ad groups or campaigns to create ads more often.

Grow your Google Quality Score ads

You’ve probably heard of the importance of perfecting your quality level. In fact, it’s not just about having high scores. You want these scores to have a positive effect on your bids. So you will have the ability to acquire more traffic for a given budget and your cost per conversion will reduce.

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