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HomeGoogleAurora Straton (Google): “Brands are diving into Web3”

Aurora Straton (Google): “Brands are diving into Web3”

As part of the 2022 edition of the Cannes Lions international festival, Aurora Straton, creative lead at Google, identifies the main trends in the tech sector.

What I saw in the boxes were brands diving into Web3 and a new generation of immersive experiences“, reports Aurora Straton, creative lead at Google and member of the French jury in the category “Digital Craft”.

As part of the 2022 edition of the Cannes Lions international festival, Aurora Straton identifies the main trends in the tech sector. The opportunity for the designer to come back to the main issues and cases that stand out in the “Digital Craft” category that she represents for France.

Read also: Web3 in three questions

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