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But who is going to buy a $300,000 electric Cadillac?

Cadillac is preparing to unveil its future luxury electric sedan named Celestiq. We weren’t really prepared for the rumors about its price.

According to indiscretions of Wall Street Journal released on June 24, 2022, General Motors (GM) has big ambitions for its Cadillac brand. This would include a future large luxury electric sedan, produced 500 copies per year, and whose advertised price is $ 300,000 (approximately € 285,000).

GM said Cadillac will lead the way in the transition to electric vehicles. Production will take place at the Global Technical Center in Warren, where the GM group has announced that it will invest $81 million to adapt it to this new production of electric vehicles.

Cadillac is gradually unveiling new images of its future model scheduled to enter production in 2024.

First impressions of the Cadillac Celestiq

If the move upmarket of the brand has begun on the latest models, we were not prepared to be faced with a sale price estimated at more than 300,000 dollars.

Seat – Cadillac Celestiq teaser // Source: Cadillac

Several teasers showed different elements and details on the exterior and interior of the future Celestiq model. We can observe that the finishes are indeed aimed at the top of the range. For luxury, it is a little too early to judge.

Cadillac interior design manager Tristan Murphy said: The exterior and interior of CELESTIQ were designed together to reflect a holistic view of what American luxury can be. »

Taillights – Cadillac Celestiq teaser // Source: Cadillac

The model should be presented in full during the summer according to the indications provided by the brand.

Future flagship of the brand

The Celestiq concept should represent Cadillac’s 120-year heritage for a bold vision of the future. It will also be the symbol of the craftsmanship of the American automotive industry, as the cars will be produced by hand.

The model also promises to be at the cutting edge of technology, particularly with regard to “Ultra Cruise” autonomous driving. The brand is already positioning itself against Tesla’s Full Self Driving, indicating that its car should be able to drive 95% of the time without driver intervention on American roads. GM chief engineer Jason Ditman said in early 2022 at The Verge : “ We are trying to make this feature a sort of driverless door-to-door service. »

Cadillac Celestiq teaser // Source: Cadillac

The Celestiq’s price would put it in a class of premium sedans from luxury automakers such as Rolls-Royce and Bentley. It’s not really at this level of performance that we expected Cadillac.

This all-electric Cadillac project is GM’s latest effort to revitalize a brand that once dominated the US luxury car market.



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