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DoJ Expected to File Antitrust Lawsuit Against Google Within Weeks – Bloomberg News

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The Google logo is seen during the gathering of startups and tech leaders, Viva Tech, in Paris, France, May 16, 2019. REUTERS/Charles Platiau

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July 14 (Reuters) – The U.S. Justice Department is expected to file an antitrust lawsuit against Alphabet Inc. (GOOGL.O) Google within weeks over its dominance in the online advertising market, Bloomberg News reported on Thursday, quoting people familiar with the subject.

The Justice Department is likely to reject the concessions offered by Alphabet, according to the report. (https://bit.ly/3aDfNTL)

The DoJ did not immediately respond to requests for comment from Reuters, and Google declined to comment.

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Last week, the Wall Street Journal reported that Google had offered concessions to avoid a possible US antitrust lawsuit, including a proposal to spin off parts of its business that auction and place ads on websites and apps. in a separate company under Alphabet. read more

However, a Google spokesperson told Reuters on Friday it was engaging with regulators to address their concerns, adding that it had no plans to sell or exit the ad tech business. .

The DoJ has been investigating Google’s ad tech practices since 2019 and has accelerated the ad market investigation in recent months under the supervision of Doha Mekki, head of the antitrust division, according to the report.

The Department of Justice sued Google in October 2020, accusing the company of illegally using its market power to stifle rivals, in the biggest challenge to Big Tech power and influence in decades.

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Reporting by Chavi Mehta in Bangalore; Editing by Devika Syamnath and Shinjini Ganguli

Our standards: The Thomson Reuters Trust Principles.

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