The new head of Twitter, Elon Musk, has individually asked employees of the social network to commit to giving their “full” to the company by Thursday or they will be fired…
The new head of Twitter, Elon Musk, has asked employees of the social network individually to commit to giving their “fullest” to the company by Thursday or they will be fired, according to an internal letter. consulted by AFP.
“To build a revolutionary Twitter 2.0 and succeed in an increasingly competitive world, we will have to be thorough, to the extreme,” the new majority shareholder of the platform wrote in this internal communication.
“It means working long hours at high intensity,” he continued. “Only an exceptional performance will be worth an adequate grade.”
The manager encouraged employees to follow his approach by clicking a “yes” box and explained that if they did not do so by Thursday at 17:00 New York time (21:00 GMT), they would leave Twitter with compensation equivalent to three months’ salary.
A method that clashes even in the United States, where labor laws are less protective of employees than in many developed countries.
Asked by AFP, Twitter did not immediately respond.
When he arrived at the head of the San Francisco (California) group in late October, Elon Musk fired most of the company’s senior staff and others resigned, leaving him almost alone in charge.
He brought in engineers from his flagship Tesla to help him evaluate Twitter employees before firing about half of the platform’s 7,500 employees barely a week after the takeover.
On Wednesday, during a hearing in a lawsuit over his compensation at Tesla, the billionaire assured that Tesla executives had come on a voluntary basis.
He said a “fundamental organizational review” of Twitter would “likely” be completed this week.
Once the early frenzy wears off, “I think I’ll cut back on the time I spend on Twitter and find someone else to run” the business, he said.
“That’s excellent news!!” responded analyst Dan Ives of Wedbush, who relays the concerns of the market and Tesla investors about the behavior of the multi-entrepreneur.
“All this circus on Twitter needs to stop… It’s damaging the image (of Tesla),” Dan Ives commented last Thursday.
The social network is going through serious turbulence, especially marked by the withdrawal of several large advertisers who have discontinued their purchase of advertising space on the platform, the main source of revenue for the group.
Elon Musk has warned Twitter teams that the company is at risk of bankruptcy if it fails to generate more revenue in the coming months.
In his usual style, the quirky leader has alternated between threats, prophecies, abrupt decisions and sarcasm in recent days.
Several engineers have been fired since Monday for questioning or criticizing the new boss, on Twitter or on the company’s internal messaging system, according to their tweets and those of Elon Musk.
“I would like to apologize for firing these geniuses. Their enormous talent will undoubtedly be very useful elsewhere,” the self-described ultimate defender of free speech said on Tuesday.