Google adds a button to refuse cookies to comply with European requirements

Sentenced to a heavy fine by the Cnil in early 2022 for its management of cookies, the company has just announced the arrival of a button to offer a new choice of consent to Internet users.

Important in the world of digital advertising, cookies are regulated in Europe. In France, national and foreign players are required to comply with rules regarding these information files saved on the user’s device when they have been visiting a website for more than a year. They must, for example, make their refusal as simple as their acceptance for Internet users.

Not having respected this rule, Google was fined 150 million euros by the National Commission for Computing and Liberties (Cnil) in January 2022. The company then declared that it was going to put new changes in place. It would seem that Google has respected its commitments: it claims to have “completed a complete overhaul of [son] approach “ to manage cookies based on “specific directives” from the Cnil.

An update to comply with the rules

Google’s announcement concerns its search engine and YouTube when users are offline or in incognito mode. They will have a new choice of cookie consent thanks to an update. It began rolling out to the video platform earlier in April. In concrete terms, the update makes it possible to offer Internet users “Equal ‘Reject All’ and ‘Accept All’ buttons on the first screen”. In other words, the company will allow YouTube users to accept and reject cookies with a single click.

Google explains that it has started the launch of this update in France and that it will soon deploy it in the European Economic Area, in the United Kingdom and in Switzerland. In addition to responding to European regulatory directives, the Mountain View firm specifies that this change is in line with “its broader goal to help build a more sustainable future for the web”. It plans to create technologies that protect the privacy of Internet users without blocking the world of digital advertising with its Privacy Sandbox initiative. It is also within the framework of the latter that it presented its new system called Topics which is based on centers of interest to follow people online on its Chrome browser at the end of January. It plans to stop using Internet users’ cookies by 2023.

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