The agreement will enable the global retail house to create stronger omnichannel customer experiences and optimize internal supply chains through an enterprise data backbone.
This will be done through advanced artificial intelligence (AI) and machine learning (ML) capabilities.
Google Cloud adds that this will also include implementing a new data mesh to make all types of data and events accessible from multiple sources, including in-store, online, its brand ecosystem and its suppliers.
“H&M Group has a long history of innovation across all of our brands and is always keen to build meaningful relationships with our customers,” said Alan Boehme, Chief Technology Officer of H&M Group.
“We are further accelerating digitization because we believe in sustainable growth fueled by advanced analytics and technology.
“Therefore, I am happy to report that we have found a supplier that matches our needs. »
As the partnership grows, this will result in further optimization of internal supply chains as well as next-generation customer experiences across multiple channels, from physical stores to e-commerce.
“We are thrilled to announce this partnership and look forward to working with H&M Group to create exciting new customer experiences, whether in-store or online,” added Eva Fors, General Manager of Google Cloud’s Nordic Region. .
“We admire H&M Group’s commitment to innovation and are excited to move forward on our journey together. »