Friday, December 2, 2022
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in turmoil, startups are trying everything for everything

After an impressive end of 2021 and first quarter of 2022, we are witnessing a slight slowdown in the NFT market. This is reflected in emblematic cases such as the assets of the Bored Ape Yacht Club, the value of which has fallen significantly in recent times. Another example: the NFT of Jack Dorsey’s first tweet had sold for $2.9 million, while its buyer was only able to withdraw $6,800 recently.

Objective: keep the flame alive around NFTs

It is in this gloomy context that an essential profession is developing at the very heart of the Web3 industry. The Guardian thus evokes these “chief vibes officer” or “direcror of vibes”, which can be translated as responsible for the vibrations. Clearly, it is for the latter to maintain the flame around NFTs and to encourage newcomers to invest.

Our colleagues cite the case of the NFT Fractional startup, which was one of the first to create this type of position. He is described as a kind of mix of skills between influencer and community manager.

The British daily also mention the example of the special concerts organized for holders of the NFT Bored Ape with renowned artists such as Lil Baby, Timbaland, and Haim. Objective: to have a good time and also to avoid thinking too much about the collapse of values ​​in this extremely volatile market.

Some speakers quoted by our colleagues attack these initiatives rather harshly, like Molly White, a software engineer who explains: “ Many of these projects clearly need a constant influx of new morons to support the prices of these tokens or NFTs or whatever else the project is centered around “.

This version is contradicted by the “director of vibes” of Tally Labs, Jerome, who however recognizes that there is a lot of artificial marketing around certain companies. But the latter sees further and dreams of seeing the establishment ” of a fictional universe around Bored Apes, including a novel featuring over 4,000 digital apes, co-authored by The Game author Neil Straus “. The idea is ultimately to embark up to 3 billion people in this pharaonic project.

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