Kering Appoints Google Director As Part Of Metaverse Push

François-Henri Pinault, Chairman and CEO of Kering, at the 2022 general meeting of shareholders in Paris on Thursday. Image: Romuald Meigneux/SIPA

On April 28, 2022, during Kering’s annual general meeting, the French luxury group welcomed a senior Google executive to its board of directors.

Yonca Dervisoglu, vice president of marketing at Google for the Europe, Middle East and Africa region, will join the board of directors as an independent director. The Turkish national will bring her “expertise in the fields of new technologies, digital and marketing at the international level”.

Yonca Dervisoglu joins the Kering group
Yonca Dervisoglu. Image: İşte Kadınlar

Kering Chairman and CEO Francois-Henri Pinault also spoke at the AGM and revealed that as he further explores the potential of the metaverse, he and members of his team will be heading to California next week. next to meet leaders from Silicon Valley.

Dervisoglu, a successful businesswoman, joined Google in 2006 and manages teams in 35 countries to work on all products. The Fellow Marketing Company co-founder of Google Arts and Culture and Grow with Google. His experience includes senior marketing positions at Unilever and Yahoo. The marketer has also served on the supervisory board of Heineken, the supervisory board of Mavi and the digital advisory board of the Natural History Museum in London.

Regarding his appointment, Dervisoglu said that since the pandemic, online search interest in luxury has increased by 25%, according to WWD. She added that this is “a time of great opportunity for everyone: individuals, companies, brands and certainly companies like Kering”.

French businessman Pinault said the group is exploring options such as creating original digital products unrelated to its physical merchandise and allowing customers to pay online with cryptocurrencies. These virtual initiatives are already visible at Gucci and Balenciaga, where Grégory Boutté, Chief Client and Digital Officer, is the spearhead.

Alongside Dervisoglu, a few other renowned professionals have also joined the list, namely the chairwoman of the board of directors of CNP Assurances Véronique Weill and the chairman of the board of directors of Sanofi Serge Weinberg. In addition, Daniela Riccardi, who has been a director of Kering since 2014 and a member of the Sustainable Development Committee, will continue to offer her excellent international experience in business and brand development in the consumer goods and retail sectors.

Pinault said at the March 4 nominations meeting where the evolution of its composition was approved: “Their respective knowledge and skills, as well as their backgrounds, will make a valuable contribution to the discussions of the Board of Directors, and I am delighted to count on their commitment.

Ahead of the game, Kering is also in contact with teams from Google, Microsoft and Facebook.

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