News hardware NFT: Binance, the cryptocurrency juggernaut is paying for Cristiano Ronaldo!
More and more crypto and NFT companies are promoting themselves across the sports world. Today, the famous Binance cryptocurrency platform has managed to conclude a gigantic deal with the most influential sportsman on the planet: Cristiano Ronaldo.
Binance and Ronaldo an XXL partnership
The Binance cryptocurrency exchange platform announced this Thursday, June 23, a renowned partnership with the famous football star: Cristiano Ronaldo.
This exceptional announcement marks the beginning of a long-term collaboration between the two partners.
“We are launching an exclusive, multi-year NFT partnership with soccer legend Cristiano Ronaldo. This is your chance to own an iconic piece of sports history and join CR7’s Web3 community. announces Binance in a press release.
For the moment, few details on the type of NFT, but we understand that the arrival of a first collection is imminent and this would only be the beginning of this collaboration which will extend over several years…
The Portuguese player, accustomed to derivative products of all kinds, also communicated on his twitter and instagram networks, giving Binance a huge audience of more than 450 million people.
“Proud to partner with @binance. Together we will give you the opportunity to own an iconic piece of sports history. I’m excited to be on this journey with all of you. Let’s change the NFT game with #Binance.” explains Cristiano Ronaldo wearing a Binance t-shirt.
There is no doubt about the success of the collection since the Cristiano Ronaldo + NFT combo has already been very effective before…
Cristiano Ronaldo and NFTs
It’s not the first time that Cristiano Ronaldo has returned to the NFT sphere. On the SORARE game, a crypto-version football manager, Ronaldo’s unique card for the 2020-2021 season had sold for €350,000. A sale that had broken all the records of the platform at the time.
🗓️ 11th November 2021
🕒 A world record price of $400k was paid for a Ronaldo digital football card (2nd highest price ever for any football trading card)
🕘 A few hours later a $900k sale of a 1958 Pele trading card smashes the all-time record sale for any football card.
— YNWA (@blockchainYNWA) November 12, 2021
Beyond exploiting the licenses of the players to derive them in NFT, the platforms interfere more and more in the world of the sport….
NFTs and Cryptos in Sports
In recent times, following the rise in crypto market prices, we have seen the emergence of new web3 sponsors for athletes.
Crypto.com, a direct competitor of the Binance platform, invests heavily in this type of promotion. Thus, we have seen the “crypto” logo appear on F1 or even on UFC jerseys. The platform will also be the official and exclusive sponsor of the FIFA World Cup in Qatar in 2022.
By developing this kind of advertising, these companies want to expand their audience by reaching people outside the closed circle of web3.
These large-scale marketing operations speak volumes about the financial capabilities of its crypto behemoths when most were still unknown a few years ago.