Friday, November 25, 2022
HomeGoogleReunionese media Kult supported by the Google News Initiative

Reunionese media Kult supported by the Google News Initiative

Kult was selected as part of the News Equity Fund program, a global scheme that aims to provide financial support to media outlets that primarily serve underrepresented communities. Kult, the video medium native to social networks, is one of 450 news organizations in 52 countries supported by Google and its News Equity Fund 2022.

Launched in early 2021, Kult offers a new way to consume information in Reunion. Short videos to watch on social networks. Kult’s editorial staff, which consists of young journalists, aims to provide a new and fresh perspective on the news. With almost 9 million views and 20,500 subscribers, Kult makes it possible to start a debate and a reflection on the themes specific to Reunionese society.

This choice will allow Kult to settle even more in the audiovisual landscape of Reunion.

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